Autocruise motorhomes: models, prices and current UK stock

Autocruise is a respected British motorhome manufacturer with a reputation for producing high-quality van conversions and coachbuilt leisure vehicles. Established in 1985 and based in South Yorkshire, the brand became synonymous with practical layouts, robust build quality, and innovative use of space. Specialising in vehicles that cater to couples and small families, Autocruise motorhomes often featured high-specification interiors and clever storage solutions, making them a popular choice for touring throughout the UK and Europe.

Following its acquisition by the Swift Group, the brand’s focus transitioned towards the premium van conversion market. Although new models are now integrated into the wider Swift portfolio, Autocruise remains a highly sought-after name on the pre-owned market, valued by motorhome enthusiasts for its enduring reliability and quintessentially British design.

Founded in 1985, Autocruise began its journey in Mexborough, South Yorkshire, where it established itself as a specialist in the British motorhome sector. Throughout the 1990s and early 2000s, the company built a strong reputation for its coachbuilt models, such as the Starfire and Stardream, which were praised for their car-like driving dynamics and comfortable living quarters.

In 2007, the brand reached a significant milestone when it was acquired by the Swift Group, the UK’s largest manufacturer of leisure vehicles. Under Swift’s ownership, production moved to Cottingham, and the Autocruise identity was refined to focus specifically on the growing van conversion market. This strategic shift saw the introduction of successful ranges like the Select and Rhythm, which combined the maneuverability of a panel van with the luxury of a full-sized motorhome. By the mid-2010s, Swift began consolidating its brands, eventually rebranding the Autocruise van conversion lineup under the primary Swift nameplate. Today, the Autocruise legacy is maintained through a robust presence in the used vehicle market, where its models continue to be recognised for their quality construction and heritage in British manufacturing.